Paul Bradley
Chief Executive Officer
Dustin Taylor
Chief Operating Officer
Tom Durnie
President STIX Hockey
Neil Mason
President X-Factory
Wade Waters
President Forge Golf
Jamie Fox
Founder/Manager, Quality Control
Chad Scharff
Springbank Area Manager
Brad Bourke
Airdrie Area Manager
Doan Smith
Prince Albert Area Manager
David Addison
Female Hockey Coordinator
Christina Schmalz
Manager, X-Factory/Pure Athleteics Prince Albert
Curtis Pereverzoff
Area Manager, Moose Jaw
Ellen Argent
Manager of Finance
Krista Webb
Manager, Marketing & Brand
Riley Watson
Digital Marketing Coordinator
J’nai Mahadeo
Administration & Merchandise Coordinator
Ashley Fox
Manager, Wellness and Community Programs
Lea Wiens
Manager, Wellness and Community Development
Anant Sidhu
President Village-X Sports
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